We are

Your design feedback circle

Softerflow

We are...

A free online community-based platform for multidisciplinary digital design feedback, founded in the EU (Sofia, BG). 🇪🇺

Our mission...

Is to build bridges between European designers through small-group, friendly and structured feedback sessions. 🤝

Our Review Leads

Experienced multidisciplinary designers who want to share feedback with the design community

Our expanding team of Review Leads represents diverse countries and design disciplines, bringing together a powerhouse of multidisciplinary expertise. Driven by generosity and a passion for design, they volunteer their time to give back — sharing thoughtful feedback with our community, completely free of charge. At Softerflow, everyone who shares feedback is a Reviewer — because we believe every voice can lead to better design!

4
European countries

Austria, Bulgaria, Poland, The Netherlands

3
Design disciplines

Product (UX/UI), Visual & Graphic, Digital

Kiril saw first hand the lack of design knowledge exchange between Western and Eastern European designers.
Kiril Karov
Based in Sofia and a graduate of The Netherlands, Kiril Karov is a Product Designer with 5+ yrs of experience passionate about turning complex ideas into simple, human-centered experiences.

At Amdaris & beyond, he has designed for fintech, conversational UX, and digital platforms with a focus on clarity and connection.

As the Founder of Softerflow, he's building a cross-cultural design community and has been recognized among Europe’s rising digital talents. As a teacher and writer, Kiril inspires the next generation to think critically, design ethically, and create with impact.
Founder of Softerflow
Product Designer at Amdaris
UX & UI teacher
Beyond looking good, digital products must deliver real value. For me that starts with strategy and content before design or code.
Tim van den Bosch
Based in Delft, NL. Tim van den Bosch is a digital strategist and context architect with 23 years of experience in tech and design. He helps companies turn strategy into scalable websites and digital products that deliver real results. As co-founder and former CTO at a friend of mine (DEPT®), and founder of New Designers and incubator NextEd, he has accelerated digital innovation in both business and education.
OW and founder of Sitelane
20+ years in tech, design & education
Co-founder & former CTO at a friend of mine (DEPT®)
Founder of New Designers & NextEd (THUAS)
Expert in strategy, content & full-stack web development
Speaker & workshop host on AI and the future of digital design
Lorem ipsum
Desislava Sredkova
Based in Sofia, Bulgaria.
Founder of Awblak
Visual & Graphic Design
Digital Design
Every line I draw is a celebration of diversity. Through design and illustration, I tell stories where equality and humanity take center stage.
Vick-Guberska Sleiman
Based in Sofia, previously in Dubai. Vick is a multidisciplinary designer & illustrator with over 15 years of experience across various sectors, including branding, UI/UX design, and illustration. Her work often centers on cultural diversity and equality with a particular focus on creating female characters.
UX/UI, Illustration and Branding
15+ years of experience
Featured in many magazines
Design isn’t just about pixels or code. I value clarity, collaboration, and creating solutions that seamlessly blend design thinking with technical excellence.
Pawel Lenart
Based in Vienna, Pawel has been working as multidisciplinary designer and developer for more than 25 years now, covering all possible design disciplines and software engineering. Over the last 8 years he's been managing and directing cross-functional design and engineering teams.

In his free time he enjoys road biking and also recently started his youtube channel about Enterprise UX

Pawel runs his own, fully free course in which he teaches small groups of designers, based on practical exercises. The course is 100% FREE, but he selects his students carefully and takes only the ones who are really committed! 😉
Design is about sparking confidence, unlocking potential, and helping people turn their ideas into real impact.
Andreas Kruszakin-Liboska
Born in Poland & based in The Netherlands, Andreas is a design strategist who blends UX, coaching, and entrepreneurship to help teams learn, build, and innovate with purpose.

With experience launching startups, shaping digital experiences, and guiding founders to trust their creative instincts, he combines a founder’s mindset with a designer’s eye for detail.

From leading the first student incubator at The Hague University to running sprints with the municipality of Den Haag, Andreas has built communities, sharpened product strategies, and energized workshops across Europe.
Design Strategist
Startup Alchemist
Workshop & Coaching Lead
Designing products that change the way we work. Crafting experiences that people truly care about.
Felicia Goh
Singaporean & based in The Netherlands, Felicia is a Senior UX Designer with over six years of experience across diverse sectors, including finance (Rabobank), professional services (Deloitte), education, recruitment, and social initiatives (Think Forward Initiative).

Passionate about storytelling through design, she applies deep research, rapid prototyping, and thoughtful mockups to create products that make an impact.

She holds a Nielsen Norman Group certification and speaks six languages, empowering her to bring inclusive, empathetic, and innovative solutions to cross-functional teams.
Senior UX Designer
NN/g Certified
Cross-industry experience
I help designers turn ideas into experiences that drive real impact. Feedback isn’t about critique - it’s about building better products together.
Nicko Tsanev
Bulgarian & based in The Netherlands, Nicko is a Senior Product Designer based in Amsterdam with 8+ years of experience shaping end-to-end UX/UI for SaaS companies.

He’s helped global brands like Nike, Backbase, and EVBox, as well as scaling startups, design features that drive adoption, reduce churn, and build loyalty.

From rapid prototyping that closed multi-million ARR deals to design-led visions that helped startups raise Series A, Nicko has done it all.
Senior UX Designer & Consultant
8+ yrs SaaS UX/UI
Closed multi-million ARR deals
Helped startups raise Series A
Great design happens when user needs and creativity come together. Adding technical precision makes it truly impactful.
Plamena Peykova
Based in Sofia and a graduate of The UK, Plamena is a Senior Product Designer at Amdaris.

She is passionate about creating impactful, user-centered digital experiences. She thrives at the intersection of UX research, design, and development, turning ideas into intuitive, visually compelling products.

With expertise in Figma, Adobe Creative Suite, HTML, CSS, and JavaScript, Plamena bridges design and development to deliver polished, user-friendly solutions. Beyond her professional work, she is a collaborative mentor and active leader in design communities, sharing insights that elevate design through thoughtful feedback.
Expert in UX research, user-centric design, and bridging design with development
Proficient in Figma, Adobe Creative Suite, HTML, CSS & JavaScript
Recognized for mentorship, leadership, and advancing design best practices
Good design is never just about interfaces. It’s about people, communication, and the critical details that drive meaningful impact.
Ivan Markov
Based in Sofia and a graduate of The Netherlands, Ivan Markov is a Product Designer at Broadcom (formerly VMware) with a passion for crafting human-centered digital experiences.

He thrives at the intersection of UX research, accessibility, and design strategy, always seeking simple, effective, and human solutions.

Beyond design, Ivan volunteers with ESN Sofia, fostering community through representation and events. With a background in Business, Digital Marketing, and Human-Computer Interaction, and expertise in SEO and UX testing, he bridges creativity, strategy, and technology with a strong commitment to inclusive design.
Background in Business, Digital Marketing & Human-Computer Interaction
Expertise in SEO & UX testing
ESN Sofia community volunteer

Our Design Showcasers

Junior and experienced presenters who practice sharing their work live

Our expanding team of Design Showcasers are the stars of our community - they start by presenting their work, and in future sessions grow into giving feedback alongside our Review Leads building their presentation, design, argumentation and critique skills live.

Stay tuned for the reveal of the first Showcasers 👀

I am passionate about human-centered design. I’m driven to create clear, practical, and user-focused solutions.
Viktoria Dencheva
Viki is in her final year at the University of Applied Sciences Upper Austria, where she’s been focusing on product and visual design. With a strong background in academic projects and hands-on explorations, she’s now actively preparing for her first UX/UI internship or role.
Research, collaboration, and process matter. That’s when products succeed — and clients are happy.
Lukas Sexl
Lukas is a multi-talented UX Designer & Project Manager at New Designers, experienced in web design, UX research, team management, and Scrum leadership. With a track record of successful client launches and as an active member of IxDF The Hague, he brings a wealth of experience and insight to our community.
Lorem ipsum
Desislava Sredkova
Based in Sofia, Bulgaria.
Founder of Awblak
Visual & Graphic Design
Digital Design

A Community to...

Present your personal design work, at any stage, and receive constructive feedback from experts and peers in our 1.5-hour online sessions — experience doesn’t matter!

Product Design

Crafting seamless user experiences and functional solutions.

Digital Design

Designing engaging interfaces for web and mobile platforms.

Visual & Graphic Design

Communicating ideas through striking visuals and branding.

Benefits

Gain visibility

Upon approval, we will showcase your work across our social channels.

Expert feedback

Receive in-depth insights from our Reviewers.

Join our community

Get access to our Discord channel, where we share resources, updates, and upcoming meetups.

FAQs

Have questions? Feel free to reach out to us at softerflow@gmail.com

How much does it cost?
What type of feedback can I expect?
Which design disciplines are covered?
Do I need to submit my work in advance?

Session agenda

10 min

Opening remarks

We start each session by introducing our community: its origins, philanthropic purpose, and ways you can become a Reviewer. Then, we take a moment to connect by sharing our experiences, life stories, and career aspirations.

25 min

First presenter

Our first speaker shares their chosen work for 10 minutes. Then the attendees provide 15 minutes of thoughtful, supportive, and actionable feedback.

25 min

Second presenter

Our second speaker shares their chosen work for 10 minutes. Then the attendees provide 15 minutes of thoughtful, supportive, and actionable feedback.

25 min

Third presenter

Our third speaker shares their chosen work for 10 minutes. Then the attendees provide 15 minutes of thoughtful, supportive, and actionable feedback.

5 min

Closing remarks

The session wraps up with closing thoughts and key takeaways.

How do I apply?

01
Fill out the form below

Please enter your basic details in the form below. We welcome designers of all nationalities, who are currently living, studying, or working in Europe.

02
Receive an email

You’ll receive a confirmation within 24 hours, including a link to our Zoom call and Discord channel.

03
Share your work live during the session

No prior submission is required — simply prepare a 25-minute presentation to share during the session. Your work can be a single user flow, illustration, or icon.

Upcoming session
27/09/25 at 11:00 AM (EET)(10 AM CEST)
Zoom

Join 10 Review Leads for our first feedback review session! We’ll provide expert feedback on your project in any or all of the following design disciplines:

Product Design
Visual & Graphic Design
Reviewers

Request free feedback

By clicking ‘REQUEST’ you confirm that you will present your own work, not protected by an NDA. The entire 1.5-hour session is completely free. We’ll respond within 24 hours. All your data is handled securely in accordance with GDPR. Read more in our T&Cs.
Thank you! Your submission has been received! We will send you a confirmation email within 24h after signing with a link to our Discord community group.
Oops! Something went wrong while submitting the form. Please, try again!